Effective date: [Month Day, Year]
This Privacy Policy explains how PocketWiseLab (“we,” “us”), operated by [Legal name of owner or business], collects, uses, and shares information when you visit pocketwiselab.com (the “Site”).
Information we collect
Information you give us
If you use our contact form, we collect your name, email address, the topic you choose, and your message. [If you add a newsletter, describe the signup data and the email provider here.]
Calculator inputs
Our calculators run entirely in your web browser. The numbers you enter are not sent to or stored by us. If analytics is enabled, we may record that a calculator was used, but not the values you entered.
Information collected automatically
With your permission where required, we use Google Analytics to understand how the Site is used — for example pages viewed, links clicked (including affiliate links), approximate location derived from IP address, device and browser type, and the site that referred you. Our hosting provider also keeps standard server logs for security and reliability.
Cookies and similar technologies
We use cookies and similar technologies for analytics and advertising. You can change your choice at any time using the “Cookie preferences” link at the bottom of every page, and you can block or delete cookies in your browser settings. Where we are able to detect a Global Privacy Control (GPC) signal from your browser and you have not made another choice, we treat it as a request to decline analytics and advertising cookies.
Advertising
We may display ads served by Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites on the internet.
You can opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of some third-party vendors’ use of cookies for personalized advertising by visiting aboutads.info/choices.
[If ads from vendors or networks other than Google appear on the Site, name each one here with a link to its website, and explain that visitors can opt out of personalized advertising on those vendors’ sites where offered, or at aboutads.info/choices. Delete this paragraph if Google is your only ad provider.]
Affiliate links
Some links on the Site are affiliate links. When you click one, the retailer or affiliate network may set cookies to record that you came from our Site so we can be credited for a qualifying purchase. Their handling of your information is governed by their own privacy policies. See our Affiliate Disclosure.
How we use information
- To respond to your messages and requests
- To understand and improve our content and tools
- To display advertising and measure affiliate referrals
- To protect the Site against spam, fraud, and abuse
- To comply with legal obligations
How we share information
We do not sell your personal information for money. We share information with service providers that help us run the Site (such as our web host [Namecheap], email delivery, and Google for analytics and advertising), and when required by law. Under some U.S. state laws, allowing advertising cookies may be considered a “sale” or “sharing” of personal information for targeted advertising; you can opt out at any time by choosing “Decline” under Cookie preferences or by enabling Global Privacy Control in your browser.
Your privacy rights
Depending on where you live, you may have the right to access, correct, delete, or obtain a copy of your personal information, and to opt out of targeted advertising. To make a request, use our contact page and choose “Privacy request.” We will verify and respond as required by applicable law.
Data retention and security
We keep contact form messages only as long as needed to respond and for reasonable record-keeping, then delete them. Analytics data is retained according to our Google Analytics settings [e.g. 14 months]. We use reasonable safeguards, including HTTPS, but no method of transmission or storage is completely secure.
Children’s privacy
The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. The effective date at the top shows when it was last changed.
Contact
Questions about this policy? Reach us through our contact page or at [privacy email address].